Free government support and services are available to assist you and your small business. These valuable resources include a variety of online tools, workshops, and resources. Use these services in conjunction with the tools and resources offered by business.govt.nz to foster the growth and prosperity of your business.
Free statistics and data
Data for business
Stats NZ offers free data that can assist you in making informed business decisions.
Their user-friendly tools enable you to access data regarding:
- your industry and competitive landscape
- your customers
- overseas trade
In case you are unable to locate the desired data or have inquiries, feel free to contact their Information Service Centre.
Information service centre — Stats NZ
Data for business — Stats NZ
How to research your market and competitors
Tools to compare businesses
Stats NZ provides a tool to assist you in evaluating your performance by comparing your business with similar businesses.
Business Performance Benchmarker — Stats NZ
Industry benchmarking — Inland Revenue
Tip
Benchmarking enables you to assess your performance in relation to your competitors.
It helps you to identify your key strengths and weaknesses. This knowledge empowers you to develop strategies aimed at improvement.
Tool to sort out your tax
Inland Revenue’s tasks for business offer comprehensive information to help you efficiently and easily manage your tax obligations, ensuring they are sorted promptly.
Income tax for businesses and organisations
Free tax help
Workshops on tax basics
Inland Revenue organises a series of free seminars and workshops nationwide throughout the year. These informative sessions cover various tax-related subjects including GST registration, business structures, expense claims, and staff employment.
Seminars — Inland Revenue
Free marketing resources
New Zealand Story provides a free toolkit to assist New Zealand businesses in effectively conveying their distinct value to the global market. Join for free to gain access to photographs, infographics, videos, and other top-notch resources that can enhance your business presence overseas. Additionally, you can download research findings on the most effective strategies in various countries and regions.
Case study
Tea to the world
Sen Kong, the marketing manager for Zealong, a tea company based in Waikato, shares how New Zealand Story resources have aided in explaining why being from New Zealand is a distinctive selling point for their business.
“Our country of origin is what sets us apart offshore. The environment that we have is remarkable. We’ve got fertile soils, clean air, fresh waters and all of that is reflected in the plants we grow,” he says.
“It’s important our customers understand Zealong is a quality product because of the environment we grow our tea in and the ways we expertly process it.”
As an export-oriented business, Kong has utilised New Zealand Story resources to convey how Zealong’s brand aligns with the robust New Zealand brand, which is gaining increasing recognition worldwide.
“Creating a premium brand is about more than just quality. It’s about the story you tell. We talk to customers about our heritage, the pristine environment in which we grow our tea, our integrity and the expertise behind our processing. By telling this well-rounded story we prove our product is premium.”
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