EP2 – Copywriting? Save 5x costs during business growth? Tips for professional communications

This is quite an interesting interview for me personally. I learned a lot from talking to Phil. Such an amazing guy with an amazing poetic mind. We talked a lot about how important storytelling is when it comes to communications, about modern forms of media and what business should pay attention to in today’s economic environment. Is there a formula that fits all when it comes to marketing??

There are 3 parts to this episode.

Part 1 – From 0:00​ to 0:19​ – We talked about what is copywriting and how it can help businesses. Phil introduced us to his world of copywriting and a writer who has inspired his style. We also discussed how copywriting is still a major form of telling a story in modern time and how to save money when it comes to producing marketing/branding campaigns. Is there a formula that fits all when it comes to marketing?

Part 2 – From 0:19​ to 0:36​ – We talked about how to save 5x costs when it comes to business communications during business growth? What businesses need to prepare before looking for a copywriter and at what stage a business should think of professional copywriting. We also talked about how Covid-19 lockdowns affected businesses and what they learnt to stay thriving.

Part 3 – From 0:36​ to the end – We talked about how businesses can improve their communications during the Covid-19 environment to stay on top of their game and grow. If a business has little to no communications plan, what should be their next step? How important is it to have a communications plan and other business plans? Phil also gave us his tips on how to stay on top of pressure and short-term unfocus. Finally, I asked Phil what trends on communications should business owners or comms professionals pay attention to in 2021.

I hope you enjoy this interview. Phil is a great guy to talk to so please feel free to get in touch with him through his contact details below:

www.thedispensary.co.nz
T: +64 (0)9 815 3306
M: +64 (0)27 415 7552
Skype: philipt-j